The customisable mattress that keeps everybody happy
Mattress firmness is personal and can be a gamble in many ways. Which is why it’s a struggle many customers face when reaching a decision to buy.
Have a think to yourself, what would make you feel confident in your choice? Add in your partner’s choice and you’re compromising on something as important as your sleep.
That’s where the yours & mine mattress comes in—it makes the choice a little easier.
What if you could get an accurate firmness recommendation?
Tying into this launch Silentnight in partnership with UCLan conducted research into firmness ratings. To gain an understanding of what mattered when it comes to determining the ideal firmness to support your body.
The research concluded circumference of your waist was the main factor to determine the ideal firmness to support your body.
One measurement, that’s all?
Yes a single measurement. Yet, the one measurement brought scepticism with it. You might be thinking something like “you’re telling me height and weight doesn’t come into it?” Correct.
Feedback suggested asking for waist size alone wasn’t enough to take it seriously. Which is why the quiz is asking for height and weight.
People felt more credibility when there was more information required.
People tend to like a quiz
As a team at Silentnight, we had experimented with various quizzes throughout the website. Interaction, completion and feedback was always positive—it made it an easy decision to go with a similar approach.
The walkthrough style a quiz offers is a nice way to present overwhelming information. You can break it down topic by topic and keep the user engaged with the gratification they receive from the result.
It fits into a store setting, staff are able to guide customers through and use elements on screen to bring in and prompt discussion.
Though a customer should be able to get through the process without any help if they wish. That’s where error handling was built in to ensure all customers fill out the required details.
All decision making information available
Comfort layers, springs, firmness are all abstract topics that most customers would not be familiar with. Staff would always be on hand to help, but this should be able to address the customers needs too.
Make it feel like a joint effort
The photography for the product helped to make a clear distinction—you can customise it on both sides. This influenced my decisions for the design.
It encouraged the transitions between one side of the bed to the other. Which gives an affordance to prompt each person filling out the quiz the side has changed—as well as an element of fun.
The final result
It’s likely customers won’t be ready or convinced to purchase, but the final result offers a way to try capture the customer at a later date or even purchase a different product.
