Overview
The Studio collection is a range of rolled mattresses that can be delivered the next day. The target market is a younger audience, Students and those looking for the convenience of a rolled mattress.
Each mattress within the collection has a different comfort layer (a layer which sits above the support system that you can tailor to your individual sleeping habits).
Approach
This project required a quicker turnaround due to delays in receiving assets. My aim was to collect feedback and iterate on the page shortly after launch.
It’s important to be adaptable in your approach to gathering feedback, because delays can happen and it may mean further deadline pushback. When that time could provide further valuable feedback.
Usability testing
With a quick turnaround required, the plan was to gather feedback through Usability Hub and to see if there was anything majorly wrong—depending on the feedback this would determine whether it’s something we could leave until after launch.
For context, you can view the prototype that was tested.
The following questions were asked
- What is this page for and what can you do on it?
- What are the main features that stand out on this page?
- How likely would you be to buy this product based on the information provided?
- Is there any information missing from this page that you would be looking for when buying a new mattress?
- Is there any information missing from this page that you would be looking for when buying a new mattress?
- Where would you tap/click for going on to purchase this mattress?
- How important are reviews from other customer’s of a product to you?
- This page features a video review which will show a person’s experience with their new mattress and their thoughts about it. How useful do you feel a video review would be to you?
- Do you have any other feedback or comments about this page that may be useful to us?
Comments
Overall the page was well understood and there were no glaring issues that required an overhaul of the page. But there were a few that stood out to me.
Negative
- “…There is not much contrast between the background colour and the button; this may be problematic for people with sight problems.”
- “The bullter points didnt jump out enough for me - I saw they were there but it looked like a lot of text so I didnt read them at first.”
- “I’d want to know what technology is in the mattress, pocket sprung, memory foam etc. Also any info about a money back guarntee.”
- “I would like to understand what the firmness is off the mattress and whether it is reversible i.e. can be turned over”
- “one line at the bottom about how it works”
Positive
- “the shop now button, simplistic”
- “It gives you information on how the mattress built and benefits. You can watch videos about it and buy mattresses of different sizes directly from the page”
- “I like the “studio gel not the one” bit at the bottom”
- “No, I think it is a very clean and nicely designed page. Featured and benefits are clear, and the testimonials support the statements made in the copy. Looks great.”
- “Not at all, shows a side sleeper and back sleeper so very helpful as that is reality”
Quotes taken as is.
Interpreting feedback
- The hero area is probably trying to do too much
- It wouldn’t hurt to repeat important information throughout the page
- The page could be more descriptive with headings eg: “A medium firmness mattress with a [gel/eco/memory] comfort filling”
- Customers want the technical information here and not only on the PDP
- Don’t shy away from detail where necessary
- Think about building more trustworthiness
- It would be great to get some real reviews
Solution
From the comments it shows that potential customers may require more reassurance and detail in areas. With the hero being as striking as it is simplification here is desirable. And long term reviews from real people are a necessity.