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visual & ux design

Encouraging community growth for a vertical farm

Fresh Ancoats Foods (FAF) is a community-driven vertical farm with a vision to change the way food is grown and delivered locally. To help with these ambitions they needed a website and brand to help grow their community and partnerships.

  • ForFresh Ancoats Foods
  • Role
    • Visual design
  • Type
    • Website design
    • /
    • Visual identity
Mobile: hero area of FAF homepage.
Desktop: hero area of FAF homepage.

A fresh design with elements of the city

Working with FAF we created an outline to promote joining the community, along with an element of growing partnerships for produce. Community will be an integral aspect of their success, so, it makes sense to begin with this focus.

The design works to highlight the benefits, with a fresh look and feel. Throughout the sections of the page are broken up by edges that are inspired by the ever evolving Manchester skyline. It encourages you to scroll through the page and works with the local element FAF want to communicate.

Mobile: hero area of FAF homepage.
Mobile: are you one of us, with descriptive content about who is right for FAF.
Mobile: a local tribe with photography of the Ancoats area.
Mobile: future plans.
Mobile: be part of FAF sign up form.
Mobile: footer area, with logo and Instagram photos.

Using type and flying fruit to show benefits of vertical farming

A benefit of vertical farming being less land and more food was a fun angle to lean upon. Using narrower and extended type to display this tagline along with the falling fruit to communicate abundance.

Desktop: hero area of FAF homepage.
Desktop: are you one of us, with descriptive content about who is right for FAF.
Desktop: a local tribe with photography of the Ancoats area.
Desktop: partnerships area, features 4 key benefits of a FAF partnership.
Desktop: be part of FAF sign up form.
Mobile: footer area, with logo and Instagram photos.

designed & built with figma, gatsby & netlify

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