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ux & visual design

Encouraging community growth for a vertical farm 

Fresh Ancoats Foods is a community-driven vertical farm with a vision to change the way food is grown and delivered locally. To help with these ambitions they needed a website and brand to help grow their community and partnerships.

  • ForFresh Ancoats Foods
  • Role
    • Design
  • Type
    • Website design
    • /
    • Visual identity

Mobile hero area of FAF homepage

Desktop hero area of FAF homepage

Growth through a single page

Working with FAF we created an outline that promoted joining the community, along with an element of growing partnerships for produce. It’s easy to see why the community will be an integral aspect of their success.

For now, encouraging that community can fit within a single page. But as the community grows, the aim of the website will rightly shift. More pages will be needed to target the different audience types.

Design for where the audience is

Much of the promotion for FAF would come from the likes of Instagram. It was important the design started with smaller screen focus. As you’ve got such a limited time to grab the attention of the person browsing.

Why join FAF of FAF homepage
About area of FAF homepage
Future plans area of FAF homepage
Partnerships area of FAF homepage
Sign up area of FAF homepage
Footer area of FAF homepage

Each sections alternates through brand colours using a border which loosely represents the “skyline” of Manchester. It encourages you to scroll through the page and works with the local element FAF want to communicate.

You can’t forget desktop though

I believe there’s a balance to be had between a smaller and large screen design. It can help you to think about layout differently.

Why join FAF of FAF homepage
About area of FAF homepage
Future plans area of FAF homepage
Partnerships area of FAF homepage
Sign up area of FAF homepage

A smaller screen keeps you focused on what’s important and a larger screen gives you more creative freedom.

© 2021mcknny

designed & built with figma, gatsby & netlify