Empowering the experts
With Cabana, I worked with them to get the structure and flexibility required with the design. Being able to have a range of colours to keep things fresh between pages, really helps with the tropical and growth aspect of their image they are trying to convey.
There was a good base that could be improved upon
Much of what Cabana already had was good, I saw it as an opportunity to build upon this rather than completely start again.
Starting with improving the logo
As an agency, I believe it’s important to show your attention to detail. The Cabana logo was using a typeface without modification, so I made a few quick adjustments to make it feel that bit more intentional.
If you look closely at the before, taking in to consideration the three ‘a’ characters, there’s an almost awkward space either side of them. So generally tightening up the kerning here adds a better balance to the type overall.
Colour and type really set the tone
Cabana were open to me exploring ways to refresh their brand. I set the tone through defining colour and type. From discussions, it led me to inspiration from the 80s vaporwave style and labels from bottles of mezcal.
Add more vibrancy and warmth
Noting the cooler blues and more muted greens that were present throughout the site, I saw no need to veer too far from that. In my opinion, they were close to hitting the tropical vibe, but it needed more warmth present in blues and vibrancy in the greens. Adding a few other complementary colours to that, you achieve what Cabana were looking for.
Bringing in those mezcal labels
I wasn’t too up on the mezcal as a more premium looking tequila. I was drawn to the labels found on a lot of brands and I had to bring it in.
Collaboration makes for good inspiration
It’s working with people that have a direction, being inspired by that and you can find yourself adding fun little flourishes throughout.